No matter what it is going to sell a bunch of boxes and get a load of people back in the game. Why would you set up a subscription deal before the big expansion launch. They can’t even pick a metric that makes them look good.īut I am a suspicious old fart and, as noted, the last time they went for a deal like this, it was very clearly to prop up subscriber numbers, which they were still reporting back then, because Cataclym didn’t have the long term staying power of the game up until then.Īnd when I look at the situation right now, I see this deal landing the same month that the latest retail WoW expansion, Dragonflight, is set to launch. And even their MAU numbers are down every quarter. Sure, it is very likely what I said above, that if treats for a six month subscription worked out so well, then why not even more treats for a full year, get the money up front, the bottom line looks good, and even if they stop logging in… well, the MAU has always been a garbage statistic for a company that profits mostly from a subscription required MMORPG. While I am sure that Blizz has learned its lesson and refined its front end so that people won’t be stuck, unable to unsubscribe if they go for the year long ride this time around, the whole thing does make me wonder.
In the face of that a couple of mounts seems pretty cheap for a year long commitment… especially when they include the one I am going to get for my six month subscription. The last time Blizzard convinced me to commit to a year of WoW it was back when Cataclysm was dumping millions of players, pandas were still a year away, and they seemed to be in a bit of a panic to lock down some subscribers… so they offered WoW players a free copy of Diablo III if they would just commit for a year.Īnd while I had problems trying to end my subscription early… I just didn’t want it to auto renew, I had already paid up front for the damn year… I did get my free copy of Diablo III and all that. I subscribe in six month increments because… well, I think I am that committed to WoW Classic at the moment and I don’t mind a freebie now and then… but a year brings back memories of the last time Blizzard pushed a year long subscription deal. Blizzard has been offering special items like mounts, tabards, and cosmetic items to users who subscribe to WoW in six month increments, and that has apparently been such a success that they have moved on to a 12 month offer.Īnd it is more stuff for more time, including a mount in Wrath Classic, which I am sure will tempt some people to commit to the deal.Ī year though, that is a long time.
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